Factors to Consider when Listing Your Home

MARKET FACTORS

  • LOCATION
Location is the single greatest factor affecting value.  A neighbourhood’s desirability is basic to a property’s fair market value.
 
  • COMPETITION
Sellers should compare property against others in that neighbourhood.  Sellers are encouraged to interpret value based on available properties in the market.
 
  • TIMING
The real estate market may reflect a “buyers” or “sellers” market.  Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property.
 
  • CONDITION
The property condition will affect price and speed of sale.  Optimizing physical appearance and advance preparation for marketing maximizes value.
 
  • TERMS
The more terms available, the larger the market, the quicker the sale and the higher the price.  Terms structured to meet your objectives are important to successful marketing.
 
  • PRICE
If the property is not properly priced, a sale may be delayed or even prevented.  Reviewing the Comparative Market Analysis assists you in determining the best possible price.